Specialist Consultant – Arts Marketing || British Council

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.

We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.

Consultant – Arts Marketing Specialist

Role Purpose

The British Council in Sub-Saharan Africa is currently in search of an Arts Marketing Consultant to facilitate the execution of our comprehensive Arts marketing strategy. This pivotal role is centred on the promotion of our diverse Arts programmes and offerings, with a primary focus on effectively communicating their impact. Your responsibility will involve not only attracting and engaging audiences but also increasing awareness of our programmes while driving attendance and fostering online engagement.

Key Consultancy Services

The Consultant will be expected to provide the services listed below:

• The Consultant will support curating impact stories across the countries/programmes and identifying the relevant content to be published internally and externally.
• The Consultant will plan and execute marketing campaigns and promotions to drive awareness, lead generation, subscriptions, applications and programme engagement. This could involve running paid advertising, contests, giveaways, and collaborations with influencers.
• The Consultant will be responsible for developing online and offline campaigns and comprehensive content strategies aligned with the Arts portfolio’s goals and target audience. This involves determining the types of media, promotional materials and content to be created and shared on different digital and social media platforms.
• The Consultant will produce high-quality and compelling campaigns and content that resonates with the target audience. This could include writing blog posts, creating social media posts, designing visual assets, recording and editing videos, and more.
• The Consultant will create and manage a year-round content calendar to schedule and organise content distribution across our various platforms. The consultant will ensure a consistent and timely flow of content to keep the audiences engaged.
• The Consultant will support in managing the organisation’s social media accounts, including platforms like Facebook, Twitter, Instagram, YouTube, LinkedIn, and others. This involves posting content, engaging with followers, responding to comments, and monitoring trends.
• The Consultant will build and nurture online communities around the brand and Arts programmes.
• The Consultant will monitor the performance of both offline and online campaigns including content using analytics tools to track engagement and cost metrics such as reach, conversions, cost per click, cost per conversion etc. You will use data to refine campaigns and content strategies and make informed decisions.

Qualifications:

• BSc/BCom degree in Digital Marketing/Marketing, Journalism, Communication, Business or relevant field.

Role specific knowledge and experience:

• 5 – 7 years demonstrable work experience as a Marketing professional with Digital Marketing, Social Media or Content Management experience – knowledge and strong understanding of various social media platforms, functionalities, algorithms, emerging trends, and best practices is essential.
• Demonstrable experience in stakeholder management

• Proficiency in creating and implementing campaigns and putting together various types of content, including written (blog posts, captions), visual (images, graphics, videos), and interactive (polls, quizzes).
• Excellent English writing skills are crucial.
• Attention to detail and the ability to edit and proofread content for clarity, grammar, and consistency are crucial.
• Proficiency in either French will be an added advantage but not mandatory.
• Proficiency in using analytics tools (e.g., Google Analytics, social media insights)
• Very good understanding of marketing principles, including branding, target audience segmentation, and customer journey.

Contract Duration – 1 year

Location: Zimbabwe (Harare)

Role holder must have existing rights to live and work in Zimbabwe.

Monthly Consultancy Fees – USD3,276.00

Language requirements: Fluency in written and spoken English.

Closing Date – 20 February 2024 (Applications will close 23:59 Central Africa Time)

A connected and trusted UK in a more connected and trusted world.

Equality , Diversity, and Inclusion (EDI) Statement

The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment.  We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability.  All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

The British Council is committed to safeguarding children, young people and adults who we work with.

We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.

Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children

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