General Manager Sales Marketing || Arenel



Managing the Sales, Marketing and Merchandising functions of the company.

Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume.

Implements national sales programs by developing field sales action plans.

Maintains sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors. Completes national sales operational requirements by scheduling and assigning employees, following up on work results.

Maintains national sales staff by recruiting, selecting, orienting, and training employees.

Maintains national sales staff job results by counselling and disciplining employees, planning, and monitoring and appraising job results.

Managing Export Sales in approved target markets.

Managing relationships with all customers countrywide.

Marketing and advertising of all products manufactured and distributed by the company.


Negotiating Trade Terms with Key Accounts.

Resource Allocation within the Sales and Marketing Department.

Promotions with Key Accounts.

Sales and Expense budgets for the department.

Planning growth and expansion.


Meeting Sales Goals, Negotiation, Selling to Customer Needs, Motivation for Sales, Sales Planning, Building Relationships, Coaching, Managing Processes, Market Knowledge, Developing Budgets, Staffing.

Minimum Business Degree.

At least 5 years FMCG experience.

Should have thorough understanding of the drivers of the business and should have demonstrated the ability to adapt and deliver in an aggressive and competitive environment.


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