Campus Radio Marketing Officer || Zimbabwe Open University (ZOU)

DUTIES AND RESPONSIBILITIES

• Designing, delivering, and executing marketing strategies;
• Developing the Campus Radio brand and communicating the same to audiences and educational programme sponsors;
• Developing programme sponsorship accounts for the radio station to sustain operations;
• Producing advertising briefs, packages, and sourcing sponsorships;
• Developing and maintaining relationships with corporate, advertising, and public relations departments of client organisations;
• Partnering with client organisations for funding and sponsorship of educational programmes;
• Writing copy and creating content for social media channels to engage both.
• the audience and programme sponsors;
• Producing calendars of events and maintaining a customer database from the market;
• Teaching Media and Journalism students to design, produce and market advertising copy. Assisting in evaluating, interpreting, and implementing results from external customer surveys as well as internal stakeholder’s findings aimed at enhancing the revenue generation capacity of the University.
• Benchmarking the campus radio’s performance against peers in the open learning and distance-teaching arena in the region and abroad.
• Crafting, implementing, and monitoring marketing strategies that enhance and positively transform both the image and self-sustenance capacity of the campus radio to outstanding levels.

QUALIFICATIONS AND EXPERIENCE

• A first degree in Marketing, Advertising, Communications, or Media and Society Studies with components in Marketing Communications, Advertising, and Public Relations
• At least two (2) years of post-qualification experience in a broadcasting environment is required.

Desired Attributes

The successful candidate must be versatile, hardworking, reliable, accurate, and prepared to work over and above the call of duty. In addition, applicants must possess excellent interpersonal and communication skills.                                               

NB THOSE WHO APPLIED IN THE PREVOUS JOB ADVERTISEMENT NEED NOT TO APPLY.

Candidates who do not have the stipulated requirements need not apply.

TO APPLY

Interested and qualified persons should submit their applications consisting of the   following documents: application letter, certified educational and professional certificates as well as transcripts and curriculum vitae with contact details (telephone numbers and e-mail addresses) of at least three (3) referees as follows:

• CLICK HERE  and register to be able to apply online and applications should be in PDF format as a single document.
• as hard copies which consist of three (3) sets of each of the above listed documents. All envelopes should clearly indicate the post being applied for.